Press Release Manager makes it easy for authorized visitors
to contact the News Media with pertinent public relation information and
announcements. This feature provides permitted visitors an opportunity to
create and update their own press release template and biographical record.
With the templates set, press releases can be issued quickly and easily on a
moments notice.. Media contact records are stored in the contact database and
classified by medium, news category and geography. Permitted visitors enter
press release copy into the website form and indicate media contact preferences
by medium, news category and geography and PortalProdigy delivers the press
release via email to the appropriate media contacts. Media Contacts can click
on a link in the email press release and are brought to the organization’s site
where they can not only read detailed information on the sender of the press
release but also search the biography database for other people of interest.
This feature is especially ideal for professional and trade associations,
advocacy groups and sporting leagues.
Press Release feature benefits include:
The
power to notify News, Radio or TV Public Relation Individuals within
minutes of any exciting accomplishment from any Internet browser.
Access
to press release feature may by restricted to internal use or provided as
a value added service to visitors such as members.
Use of
press release feature can be set to fee based, requiring online payment by
users.
Search
and select press release recipients by media type, zip code, city, state,
county, category, organization or name.
System
guides user through press release creation and delivery process in easy to
follow intuitive steps and can include demonstration samples.
Authorized
administrators can update the media database remotely from their Internet
browser.
Media
contacts may be loaded in bulk from external database sources.
Release
broadcasts can be scheduled ahead of time.
Press
releases contain hyperlinks which media contacts may follow back to your
organizations website and to a specific contact’s biography.
Ability
to notify central authority when ever a press release is sent.
Some of the components, fields and settings of the Press
Release feature, discussed in detail in this chapter, are:
Contact Bio Management Page
Biography Field
Bio Key Words Field
Closing Statement Field
Sample Biography Link
Sample Closing Statement Link
Media Contacts Records
Media Contact Biography Search Function
The Search Biographical Records
Criteria Input Field