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Press Release Feature in Detail
Press Release Features in Detail
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Press Release Manager makes it easy for authorized visitors to contact the News Media with pertinent public relation information and announcements. This feature provides permitted visitors an opportunity to create and update their own press release template and biographical record. With the templates set, press releases can be issued quickly and easily on a moments notice.. Media contact records are stored in the contact database and classified by medium, news category and geography. Permitted visitors enter press release copy into the website form and indicate media contact preferences by medium, news category and geography and PortalProdigy delivers the press release via email to the appropriate media contacts. Media Contacts can click on a link in the email press release and are brought to the organization’s site where they can not only read detailed information on the sender of the press release but also search the biography database for other people of interest. This feature is especially ideal for professional and trade associations, advocacy groups and sporting leagues.

 

Press Release feature benefits include:

 

  • The power to notify News, Radio or TV Public Relation Individuals within minutes of any exciting accomplishment from any Internet browser.

 

  • Access to press release feature may by restricted to internal use or provided as a value added service to visitors such as members.

 

  • Use of press release feature can be set to fee based, requiring online payment by users.

 

  • Search and select press release recipients by media type, zip code, city, state, county, category, organization or name.

 

  • System guides user through press release creation and delivery process in easy to follow intuitive steps and can include demonstration samples.

 

  • Authorized administrators can update the media database remotely from their Internet browser.

 

  • Media contacts may be loaded in bulk from external database sources.

 

  • Release broadcasts can be scheduled ahead of time.

 

  • Press releases contain hyperlinks which media contacts may follow back to your organizations website and to a specific contact’s biography.

 

  • Ability to notify central authority when ever a press release is sent.

 

Some of the components, fields and settings of the Press Release feature, discussed in detail in this chapter, are:

 


Contact Bio Management Page

Biography Field

Bio Key Words Field

Closing Statement Field

Sample Biography Link

Sample Closing Statement Link

Media Contacts Records

Media Contact Biography Search Function

The Search Biographical Records Criteria Input Field

And Or Radio Button

Press Release Activator

PR Media Type Link

Output Options

Option Selection Field

Unit Price Field

Unit Cost Field

Press Release Notification Email Page

Response Notification Email Field -

Response Notification Template

Press Release Template

Sample Biography

Sample Closing Statement

 


 

 

9.1 The Visitor Experience

9.2 Components

9.3 Feature Administration

9.4 Special Situations

9.5 Troubleshooting



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